The Xbox Japan Sales are truly impressive as it is rapidly expanding and becoming the fastest growing market in the world. Japan has historically been a difficult spot for Xbox Sales, but the Xbox Series S is especially popular for its compact and «cute» design.
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Full article here https://www.ign.com/articles/xbox-japan-fastest-growing-market
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still playstation has ghostwire tokyo and deadloop. probably sony will announce after e3 i dont know….psx? state of play that theyre talking about??
Actually make sense japanese market is favourable to Xbox.
The Series S form factor suits Japanese preference, xcloud offer flexibility for gaming just like the Switch, and with dev mode they can play Sony and Nintendo games through emulators.
but unfortunately Nintendo switch is the true dominant sales in japan than Playstation and Xbox. Cause they like to play on the go instead of xcloud gamepass
xcloud hasnt come out in japan except in korea
No lol what u smoking dude?
I swear to god it’s because of the Hololive game pass streams
Dreamcastgamer is crying in a corner😂😂😂😂😂😂😂
I heard that what is selling well in Japan is Xbox game pass on PC.
Xbox needs to buy a Japan studio 😩👌
I just wish they would make a better quality controller. And add their own version of a platinum trophy. That’s my only 2 nitpicks for xbox
Eh I like the controller as is tbh
I’m pretty sure Japanese don’t buy Xbox because. Well. It’s not Japanese. Very nationalistic.
Hello. This set is much better. Very good idea.
Small compact console and game pass, can’t beat that
Affordable too.
This is a little bit of wishful thinking and marketing speak on Microsoft’s behalf. Xbox might be selling better in Japan that last year but that doesnt mean its selling well because it’s not.
Xbox does not release sales number or estimates anymore and they probably never will again. All the guy from microsoft had to do was to say how many systems they have sold but he won’t.
But all current charting estimates… xbox is selling less than 1,000 units of series x and s combined in japan each week. Sony is currently selling about 20,000 units per week. They are both supply constrained so who knows what it will look like in the coming months. But the fact xbox is only releasing under 1,000 systems in Japan weekly while releasing 100,000 weekly in the states does not bode well for xbox selling well in japan.
The more attention Xbox get from Japanese people the more better for us, this means more japan game will come to Xbox.
I can’t stand Japanese games tbh but it is good
Phill spencer is doing a great job bringing Japanese games to Xbox and gamepass
@Thomas Cuzner I thought I am the only one, I like Resident evil and MGS games but other than that….
this is huge for Xbox. Other than the 360 they haven’t had a great foothold in Japan and even with the 360 it was peanuts compared to the PS3 and Nintendo..
Phil Spencer saved the Xbox brand lol
I Had to Give you a thumbs down Destin and the reason for it is how can you make a video like this . Makes no sense sorry . And i find it really hard to subscribe to you. You have no numbers no facts nothing . You dont know if each store gets 3 consoles or 12 and they never sold well at all over there so if they were selling 3 and now they sell 7 then yes that fits this post well . But without any data , no actual sales chart of anything this is ridiculous and ludicrous. Why are you trying to make it appear like it is selling amazing? According to who and based on what? The most depressing thing about this is there are 20 more yourubers just like you out there
That’s mostly because Xbox One sold in the thousands not millions in it’s whole life in Japan. It wasn’t difficult to beat
600+ units is «crazy» good? «Lol here are last weeks numbers according to famitsu. Its NOT selling well AT ALL!
Switch- 74,000
Switch Lite- 23,000
PS5- 16,000
Ps4- 2700
Ps5- Digital-2000
Series X- 340
2ds- 340
Series S-280.
That’s what desperation does. Technically they may be selling a little bit better than Xbox consoles have in the past, but that’s not saying much if those numbers were super abysmal in the first place. Now they are making it out to be like everybody in Japan is going to drop Sony and pick up an Xbox series X or s.
The ambience is good
It’s surprising it’s selling well behind enemy lines, haha
Dame, it’s us, Chinese.
Many Chinese buy xbox from Japan. During the xbox one generation, 1/2 of Japanese xbox were bought by Chiness.
I recently bought my series x from Jp, since it’s actually no single one xsx in stock on Chinese online retailer.
This is encouraging. From what Ive seen from japanese youtubers the major problems seems to be weak marketing and presence in retail stores. Eyuden chronicles and the entire yakuza franchise may entice japanese towards the xbox, plus the small form factor of the series S with it being a white cute appliance (japanese love these things) and the focus on fullhd, which works quite well for nintendo.
I think Series S might be selling so well in Japan because it kind of looks like the Japanese Flag, especially if you paint the big round black spot red. (Note: Microsoft could get some of the top Japanese artists to custom paint a few Series S. Putting the Yin and Yang symbol over the big black spot might be a cool customization)
Why would you add the Yin and Yang symbol?
Destin I love the change in lighting set up👍🏻
Keep up the good work.
Years ago when I would see you on IGN I always in the back of my mind thought “Man I wish I could hear this guy talk about games more”.
You were definitely always my favorite person on IGN
Now you having your own channel is damn awesome.
Thank you Rinzler!
Series S is in stock in my local game store. I might get one too. Plus gamepass has a lot coming day one.
«Sony is selling more consols then microsoft» … ….. we canr find xbox s to buy. I waited 3 months for mine
Bruh I’m still trying to get a series x for the regular price walmart had it for $940
Buy a series s and buy an x pro when it comes out its not worth waiting or overpaying
LMAO you already have Phil’s pic on that shelf! Let the controversies begin 😀 Keep up the great work Destin!
I live in India and I am paying 4.59 cents per month for gamepass for the initial 3 years.
That’s just crazy, you are literally paying just the price for the hardware . That’s it
Meanwhile a ps5 game cost about 70 dollars.
That’s a year of gamepass ultimate , I’m saving a ton of money that too during covid.
Love xbox , (Not a xbox or a ps fanboy )
Without numbers it’s very hard to determine what «growth» really means in Japan. Don’t forget that Xbox console sales have been less than 100 units per week. It’s basically non-existent in Japan so literally a few more buyers can produce significant growth statistics.
If a trend picks and the word of mouth keeps up , then the sales will easily get multiplied through the upcoming months
Until I see lots of JRPGs on Xbox I’m not convinced. I really want Xbox to take off in Japan as I’ve moved across and miss all the Japanese games I could get on PlayStation. Please Xbox buy some Japanese studios!!
Like the new setup. Love this channel.
Hmmm…. Actually no.. not Japanese buy Xbox Series X .. almost All South East Asia Region got Xbox stock from Japan.. the neglected Region by Microsoft..
I love how «cuteness» of the console is a factor. Gotta love the Japanese.
I think we should take this news with a grain of salt. I am sure they are growing but they don’t have to do much to post big percentage growth numbers because their base is so small.
I am sure they are doing better but it is hard to see how they could do worse than they were doing. Nowhere to go but up as they say.
Destin,I love your content and respect your work, but when did this channel become a 100% Xbox site? I miss some diversity, I get that you love Microsoft’s console and gamepass but man,to be honest this is a little too much , If I am not mistakem you have been covering exclisively Xbox releted stuff for more than a week…..
I love the professionalism. Keep it up
This is just fascinating
There were xbox series s in my walmart. And up on some store sites. But i cant buy it with less than 500g hard drive and expansion is $200. so i might as well buy a super buff 1tb system over kinda strong 1.5 tb system for $500
i hope with this more and more jrpg being developed for this ecosystem, since, well, looks like sony hate anime…
Sony cant hate anime when they got most of streaming services under sony umbrella. Crunchyroll (soon) funimation, and publisher aniplex, anisong artist under sony.
@Cruxis i dont know, they prefer to censor jrpg than tlou2 sex scene kinda speak different
At the end of day for us Xbox gamers this is a win win situation, more traction in Japan means more jrpgs and other Japanese games coming to xbox and game pass. I also believe that yakuza like a dragon on gamepass is a good sign for sega to port persona aswell.
I can’t find any evidence of Xbox doing well in Japan.They might be doing better than previous years but that wouldn’t be hard .They are lightyears behind Nintendo and PlayStation in that region.
you are a D H if you think every country has PlayStation Now or XBox Cloud gaming. Australia has neither STILL!
5:30 «Fastest growing» does not mean «one of their biggest markets».
I have Xbox series s, it’s such an impressive machine for such a small size,,,,super fast loading times and great fps.👏
Phil Spencer
A major retailer has a collaboration with Microsoft here in the UK to shift XSS consoles by trading a PS4, XBO or NSW and you pay nearly nothing. I got one.
Smart move by Microsoft but I think it reflects that they are struggling to shift these. I even seem 4 XSX consoles just sitting on the shelf waiting to be bought 🙃
It is so awesome to see comments on this video from Japanese Xbox Series owners explaining why they made their purchase. Look, I’m not naive enough to believe that Microsoft is going to dominate Japan anytime soon. Playstation is still the best console for JRPGs. But, Xbox’s strides coupled with a massive chip shortage is definitely going to continue to eat into their market share. And I’m glad to see more Japanese players excited by Xbox. 👋 Konichiwa.
Hey I’m all in on good news but what is this «amazing» they speak of? 1000 units a week? Might be better than the One but nowhere near the other consoles…
Really dig your new space, Dustin! Very cool lighting. Plus I have to agree, I got the Series S on top of Series X partly because of how unbelievably cute the design is. FPS boost and Game Pass make the console very very compelling and I will definitely take it with me when travelling once some sort of normalcy resumes.
A great selling strategy to have, currently, is to have the «worse» product. Image that people would rather buy a Series X or PS5, but the availability of the Series S alone, gives MS so much good press… also perfectly merging with the accessibility marketing they are pushing for.
Honestly, without sales figures, this article means nothing.
if you sold 500 consoles a month, and now sell 1000 a month. That is a giant amount of growth, but in actual numbers it is still nothing.
Most homes in Japan are small compared to America, so it makes sense that the smallest new console sales well here, I think the minimalistic design helps too. BTW, they’re also selling out those Series Xs, can’t find them!
the set is nice! and good to see phil still having your back 🙂
A sea of theives x one peice DLC would be a dream come true
here in asia not the xbox console is selling well but game pass to be more precise. you can see xbox console here selling at srp but no one cares.
New set looks awesome, btw. 🙂
New setup??
Xbox is the future of gaming.
phil has a plan everyone just needs to have faith.
I’m shocked. Even if XBOX was doing ok in Japan would surprise me. But this is good news.
going to get an xbox series in 2025 when all the big games come out.
Great decoration